The future of display advertising is native

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What is native advertising?

It is relevant, paid-for content that appears within the editorial stream of a publisher’s site or on a social network. Current examples include: promoted tweets on Twitter; promoted ads on search engines; sponsored stories on Facebook; Tumblr Spotlight; promoted videos on YouTube; and paid-for editorial content.

Native advertising is where publishing, PR and creative content meet.

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Author: Emmanuel Fraysse